Business Name Development, Domains, Website Plan Essay - 1

Business Name Development, Domains, Website Plan - Essay Example Following is a list of some possible business names and domain names for our business. There are a number of web technologies that one would use for their websites. However, the choice would depend on the type of business and the simplicity of the technology as well as cost implications. Any business would opt for the best web technology but at the same time will be cautious to spend the little amount of money possible as this would be an essential to the overall profitability of the business. Businesses aim at making maximum possible profits and hence they have to reduce spending as much as they can. For the case of the business in question here, the most favorable web technology would be WordPress. This is due to the fact that it is easy to use. It is cheap and one can be able to update the site without necessarily having to engage a web designer who would charge a fee for the service. This, therefore, helps the business to save money and time. The fact that one can use WordPress a nd administer it without involving a third party means that the business will be safe as there are no risks of losing the site due to inconveniences that may be associated with the server. Through WordPress, one has access to any plugin that they may require for their business. It has also a good orientation with the social media and hence it is easy to integrate it with any social site. This makes it accessible to more people. In addition, WordPress has many themes that one can choose from for their business. The themes are pre-designed and can be easily uploaded to the business website.The content to be included on the site depends on the main objectives of creating the website. This being a website for a business, the content should be e-commerce.

System Analysis Design Essay Example for Free

System Analysis Design Essay This chapter presents the background of the study, statement of the problem, the objectives of the study with its two type’s general and specific objectives, hypothesis of the study, scope and delimitation of the study, the significance of the study and the definition of terms. INTRODUCTION In part of human life, there are occasions that are traditionally being celebrated by people. Occasion’s that serves already part of them like for example birthdays, debut, weddings, reunion, conference and many more. This occasion’s or celebrations represents important for once life but it would be look more astonishing if this bunch of event were be held simple but with glamour and elegance as how the celebrant or the event wanted to see or look forward to by the people who are involve with it. That’s why there are these Organizing Companies who are out in the Market to serve people to make those events look more even better and possible. World are now getting technologically progressing and there are this Internet’s and gadget’s nor devices make people work easy and faster. This very much useful and helpful for the Companies to advertize their business throughout Internet and serve as advantage for those who are in online businesses especially for those Event’s and Organizing Companies to publish such very accommodating, friendly and unique website for the company but most importantly is how this website work in for your business if how this can serve people to satisfy not just for your business but as well to the costumer who are inquiring to you. Handling such particular event and organize it is not an easy work it took a lot of effort, time but most importantly the preparation. And well, it will cost you fair enough. Booking are very particular to us, it is also look like a reservation if the customer is willingly wanted to hire you’re company to serve them. But what can make it better if you can do it booking systematically and technologically oriented? Well, there are big differences between manual and systematic approach especially the part of how it works.  And that this study serves to look out what can this do to make your Event and Organizing Company productive, demanding and knowingly unique, accommodating but also industrious. And through that we would like to introduce to you the Online Booking System with it’s freely way. Online Booking System can help to keep transactional record of the client orderly and safe, manage it wittily by the person who has the direct access with the system. BACKGROUND OF THE STUDY Originated on year 2010, Event Avenue is an event organizing company that caters multiple events in any type of, it would be for corporate, debut, wedding and etc. their office located right at Pioneer, General Santos City beside near Rosver. Event Avenue has this virtue â€Å"we can work within your budget† will it very true by just your budget it come out to like elegant. By the way, it has three (3) staff working on field and one (1) left in the office. However, they are small in numbers of employee but the company was very rich having the complete equipment for any events that they venture. Event Avenue was founder by two (2) siblings Jhoanna Jane and Nerisa S. Javier. The sisters live somewhere in Lagao, Generaal Santos City. The sisters were raise by a Christian Family. The Business could be affected having a Christian owner to establish a very trustworthy company to dwell by the customer. One thing one the Event Avenue they not very particular of the profit they could gain in the business. They believe honest and trustworthy could lead them more into success for just being appreciated by their customer through their hard work. This would be make a difference having a great virtue in them believing things you do right can make an output of righteous also. STATEMENT OF THE PROBLEM The study will be directed towards the end of the result which solves the following problems, impediments and difficulties encountered with the manual approach: Can the proposed system manage the record of the clients? Will the proposed system able to secure and keep the records of client transactions? How reliable and accurate was the proposed system compared to manual service of booking? Will the proposed system able to generate hard copy reports? OBJECTIVE OF THE STUDY The main point of study is to create a system which can give specific recommendations of the clients and also to have manageable and organized systematic reference of transactions table. This will enumerate in the following general and specific objectives. GENERAL OBJECTIVE To develop an online systematical system that can organized booking with ease which prove the beneficial in safekeeping of customer records and suits the need of the users. SPECIFIC OBJECTIVES The study’s main point is the following: To create a unique commercialized system that let the employees manages and organized the transactions event and put into timetable. To create instant retrieving of transaction regarding through the registered client. To create online booking system that market the products show off the menu packages online with possible descriptions. HYPOTHESES OF THE STUDY These are the following Alternative and Null Hypothesis of the proposed system which intended to be made. Alternative Hypotheses In conducting the study, the proponents would like to show how the system works and resulted to: That the system can be good at accommodation and easy to manage and very productive for the company. That the system brings organize output transaction and keeps records orderly. That the system contributes descriptions of specified want/need of the client. Null Hypotheses The proponents differentiate and find evidence to the result of the system consistency to the following: The system can be inoperative if the internet connection is slow and the same with computer used if it’s lagging; it may unsatisfied the client. The specification of output data is just based on what given information but this will be conflicted whether the client backing on the terms or give incorrect information. The system will gone out productive, particular if the client is minimal. SCOPE AND DELIMITATION OF THE STUDY The following below are the scope and delimitation regarding the proposed system, if how does will work regardless any limitations. SCOPE The following are scopes of the study: It focuses on the online booking of the customer. It covers the manageable timetable and presents the transaction at once. It only focuses to managing and saving transaction of registered client. DELIMITATION These are the following delimitations of the study: Only the administrator or else the person in-charge could see the transactions, can manipulate the any transaction regarding the registered client. The study does not cover the other department such as stock inventory or the user payroll system. Outside from the procedure propose the system cannot operate the other needs of the user. SIGNIFICANCE OF THE STUDY The study goal is to have a manageable and organize transaction regarding by the event that the company will catered. This is to build a wise and strategic marketing plan to attract customer, quite easily to interact with the client and produce upgradable system as the benefit of the company. To give a categorize transaction of record for company which be materialize by them, helping to contain transaction without difficulty and can easily to determine the ways and need depends the ways the client demands. This is for  the innovation of the company processing on the events giving them system to be use and the same time knowledgeable impartation of others gaining the idea and skills to use with. DEFINITION OF TERMS The following terms below help you to understand more regarding the study. 1. Online Booking System It is a web base system which helps to store data given by the client. 2. Administrator Refer as â€Å"watchman† of the system whom have the full access of the system, person that can only can see and manipulate the transact data of the system. 3. Client Also called as the secondary user, the person who give the data regarding the services given or offered and whom the system is mainly expected to use system. 4. Wamp Software application serve as our database server that loads the entire client transact data. 5. Hosting It is a web internet application helps us to publish the system to the web. 6. Php It is a web language helps us to develop the structure and the design of the system. 7. Dreamweaver It is a web developer application where we used to edit the whole design and form of the system. CHAPTER II REVIEW OF RELATED LITERATURE This chapter presents various articles, write-ups and other related case studies that will serve as guide to the proposed study which is Booking System for the Organize First; an Events and Organizing Company. These concerned about the indulging and forming of the proposed study. FOREIGN LITERATURE Building system needs paraphernalia’s to modulate and equip the system functions and to understand how it goes. That’s why we need references for any kind of research. However, there is system function in different industries. The following are foreign literature and this will help us to understand more often our study. Wherever, there are technological advances for individual who in the networking market industries are very much popular and beneficial as well very useful. CHECKFRONT INCORPORATED Check front Inc is an emerging global leader in e-business tools for schedule based businesses. They strive to build smart, intuitive and powerful cloud based tools that help organizations centralize their business, improve customer engagement, market and sell their services online. Operating in 22 countries, their customers cover a wide range of service based businesses with the majority in the tourism, hospitality, event and rental industries. Many of their customers have come to them to replace legacy technology, or when looking to scale an existing business. Since their earliest release, or customers have driven our development road map, and continue to shape the product today. In June 2010, after a very successful beta, we launched version 1.0 of their booking platform. Checkfront utilizes the best of cloud based technologies to offer a state of the art, powerful and flexible application. They has secure back-office management application allows you to manage your business anywhere, and our self-service booking system integrates seamlessly into any website. There are a favorite among development and design agencies due to their ease of integration, adaptable configurations and extendibility. (http://www.checkfront.com/) BOOKINGBUG CORP. The Team behind BookingBug are experienced developers and designers who want  to help businesses make the best use of the internet. BookingBug was founded by Glenn Shoosmith who is based in the UK and Gregory Bockenstette who is based in the US giving us a cross-atlantic founding team. They built BookingBug to help the hundreds of thousands of small service businesses who need to manage their time and to reach their customers more efficiently. By building BookingBug as an embeddable and affiliate driven system from the outset, theyve allowed many directory sites, social networks, portals and community sites to not only help service-orientated businesses, but to also helps themselves, creating content and potential revenue. They are always pleased when clients contact them to talk about their specific requirements. If BookingBug cannot already meet your needs, then they would be happy to discuss a customized solution to suit your business. They are always looking for new features that could benefit the widest range of customers. http://www.bookingbug.com/ Direct Commerce Technology Co., Ltd. (DCT), The owner and operator of Calypso System, has established itself as the Distribution Network of the Travel Industry. As the technology backbone for all travel related business, Calypso System connects travel operators to distribution partners, handling and processing the supply chain using e-commerce, including e-distribution, e-payment gateway, and online reporting system. The company started business on January 1st, 2000. Their management and their talented customer service team have vast knowledge in the hospitality travel industry. Their professional technical team has comprehensive experience in network computing, programming, the Internet and e-commerce industry. Their Mission: Bring the most benefits to the travel industry and the travelers. As a hub for travel products, Calypso System provides powerful interface, instant online reservation system, and international distribution channel.  Portal and travel websites earn benefits from our user-friendly instant online reservation system. Hotel and chain hotels can greatly leverage our sophisticated state-of-the-art technology designed for back office as well as for website visitors. Agents and tour operators benefit from being in e-marketplace where potential buyers have access to them in anywhere at any time. Calypso System is not a virtual provider. They have their own hardware, software, and networks and the manpower to support the entire system on a global basis. Their professional Technical Support team will ensure that your operation is constantly performing at its best. Their dedicated Customer Service team will cater to your need and provide you with detailed information on all aspect of their system. (http://www.calypsosystem.com/) LOCAL LITERATURE The following are other set of various local literatures. Likewise, to the foreign literature this also serves as reference to determine and scrutinize the ideas between different parties of dignified literature an industry. TNT EXPRESS PHILIPPINE In the Philippines, TNT Express Worldwide remains the only undisputed business-to-business express service provider. The company began its seminal operations in 1982 with a small office situated in the country’s financial district of Makati. In 1997, the company moved to a 4,300 square meter prime cargo centre adjacent to the Ninoy Aquino International Airport. The current office has an available warehouse of 1,200 square meters, more than 300 employees, 83 vehicles and at least 115 flights per week. TNT Express Philippines has 2 satellite offices in Makati and Shaw. MANILA, Philippines — TNT Express Philippines’ innovative online import booking system has expanded its worldwide coverage and now allows regular importers to conveniently and quickly arrange the collection of a document, parcel or pallet from over 170 countries in the TNT network. Previously, the online service that enables importers to directly control how  their shipment is collected, delivered and billed covers 168 countries. The expanded Express Import service, which also allows importers to choose the exact hour or day of delivery based on his budget to control shipping cost, now covers 99 percent of the global economy. Importers can use the market-leading tool just by enrolling in the service at TNT’s website (www.tnt.com) for free. Express Import is live for receivers in 57 countries and is available in 55 languages. The delivery can also be tracked online – and in real-time. Complementing the online import booking service is TNT Express Philippines’ flexible billing scheme. The importer does not need to send money directly to the supplier abroad to pay for the pickup. Instead, TNT bills the importer in the Philippines in local currency. Aside from billing in the importer’s own currency, communication in the customer’s preferred language and visibility of cost up-front, the Express Import system provides users only one account number for import and export. The exclusive account is accessible only to importers ensuring confidentiality of import details. Furthermore, Express Import users do not need to deal with different time zones, unlike in the traditional cross border booking or over-the-phone booking. All messages are relayed directly to the sender and receiver via e-mail and not dependent on TNT acting as a third party. The introduction of the new service shows TNT’s commitment to the Philippines’ export-import foreign trade. (http://www.tnt.com/express/tl_ph/site/home.html) (http://www.mb.com.ph/node/316173/tnt-online-booking-) PROVAB TECHNOSOFT COMPANY PROVAB, an organization providing value to business, realizes the importance of customization of web services with respect to the client’s requirement. By providing best in class web services in the area of website design development, web application development, ecommerce solutions, portal development and search engine optimization, PROVAB also strives to improve  the client’s capability, thereby helping them achieve their objectives. Being a leading travel technology company, we provide innovative solutions like online booking system and travel booking system to customers across the globe. By providing best in class web development services seo services, we also strive to improve the clients capability, thereby helping them achieve their objectives. Global Distribution System, as GDS is called, connects millions of providers to provide a common platform for bookings (flight, hotel, packages and cars) to users across the globe. As a leading Sabre GDS integration company, we work on GDS systems and low cost air carriers to provide our clients the comprehensive flight booking system. Whether you have signed for with Sabre, Amadeus, Galileo, Travelport or you don’t have IATA agency and want to work with GSA’s or published fares, we offer the best of the solutions to our clients. After GDS integration with B2B, B2C and Admin modules in place, client would have a robust online travel booking system and would be able to do live bookings of flights, hotels, holiday packages, cars and would also be create agents as well. IAWEB INTERNATIONAL PHILIPPINES IT and Hospitality professionals from 5 different countries founded IAWeb in 1997 to emphasize on the Internet solutions for the Asian Hospitality Travel Industry. The company now has grown to include offices in Hong Kong, the Philippines and China. This melting pot of experience, fresh ideas, unconventional approach to challenges, and an understanding of your hospitality business needs gives us the competing edge to assure your success with IAWeb International. This is frequently referred as Global Distribution System (GDS). Our service is an enterprise-wide central reservation system, which maintains a single  real time database environment, accessed through all Reservation Channels, may it be Travel Agent, Hotels website, Partner websites and other Online Distribution Channels. It is driven by the originating source within the Channel, and is easily managed by the hotel management via the Internet. GDS connectivity lists your hotel with the worlds travel agencies, online via the Internet or directly on the Travel Agent terminals. Customized listing on all 4 GDS (Galileo, Amadeus, Worldspan and Sabre) and as well on the Pegasus online data distribution. Your hotel will have the best booking potential. The fastest and most reliable CRS available rates and availability update in seconds. Our support team completes initial set up of your hotels GDS listing with industry approved descriptions and rate plans. We custom load your photos and ensure that your rate plans and room codes match the requirements of each GDS channel. Once live, your reservations staff can easily manage the database via the Internet with easy to use menus. Our support team is as well available to assist during business hours. The Global Distribution Systems (GDS) have long been the main tool for travel agents bookings in the world. Today these systems do much more than supply content rates and hotel inventory to thousands of On-line Travel websites (OTA). When you visit a Travel Agent you will see consultants working at their PCs finding and booking flights, hotels, resorts, car rental and much more. All from the one computer screen. Distribution systems (GDS) continue to be the backbone for travel agents, in-house corporate travel departments, and many of the Internet distribution systems like Travelocity. They deliver rates and availability information for travel covering air, hotel, car rentals and many other travel products. The information is delivered to the travel agent, so that it appears on their desktop computer using special software to search, display rates and book. (http://www.iaweb.net/) (http://www.iaweb.net/global-distribution-systems/central-reservation-system.html) CHAPTER III MATERIALS AND METHODS This chapter presents the explanation of the research method that are used; the research methods and instruments, the procedures of how it will conducted and gathering all information data needed in the case study, and the respondents of the study. This may also present the system Data Flow Diagram (DFD) and Entity Relationship Diagram (ERD). RESEARCH AND DESIGN The Research and Design is consists of information from the company we proposed in. As the completion of the study to apply in our proposed system we’ve interviewed the staff to get information using the methods given through surveys and interview. Prior to the development of the system, we conduct research through online, planning, brainstorming; sharing the ideas we have in mind to determine the best and effective idea to use for the development of the system. RESEARCH METHODS AND INSTRUMENTS The researcher used several of following methods and instruments in gathering the information data for the study: Brainstorming – the method that we use to gather the information and ideas from the other people who have knowledge and ideas regarding about our system. Choosing title, we bit confused of what title we should choose but prior to all prospected themes of systems we come up to choose car wash inventory and online booking. Yet we fall out in online booking system; the system approved by. Letter – for able to invite the prospected company to be the subject of the case study and able to have the approval of the prospected company, we use letter to make it formal and perfectly proper just to show respect but among other things is to be responded also by through letter. Interview – this way conducting interview to the prospected company for the sake of proposed system will be beneficial to the researcher to gain related informational data that can be used t o the proposed system. The researcher bought with him a pad which contained questions talking about the company’s history that will soon serve as bases in designing the study. Online Research – these serve as the main source of  gathering information data in constructing the making of the system because along the way of creating the system we need other references that will give bases and that are related in the study. Survey Questionnaire – it is a chain that full of questions used and given to several individuals who has direct connection to the company; this will help gather information data that will serve as guide to meet the satisfaction of the prospected company of the proposed system. Documentary Analysis – The proponent studied the transactional records of the company, the preceding records and the performances of the active employees. RESEARCH PROCEDURE The following are the step by step procedure in conducting our research: First, the researchers discussed by sharing their own ideas to make title proposals. Second, the researchers deliver it to the teacher and make him choose the made titles. Third, the selected title must have a prepared proposal letter and to be submitted to the companies related on the study and wait for their response that they are approving. Fourth, the researchers must prepared some guide questionnaires and survey questionnaires as a tool to gather initial data to a company that will approve the proposal. Fifth, the researchers must start doing the documents about the company that was approved with them. Sixth, the researcher must start designing the system forms and windows according to their objectives. Seventh, the researchers starts putting a codes to the design for it to function well and can store data that the hospital neede. Eighth, the researcher tests the proposed system if it runs well or has a pro blem. Ninth, if the system experiences an error the researchers must start debugging the program and start testing again until there were no more bugs in the system. RESPONDENTS OF THE STUDY On our study, they were four respondents that approved our study. First, the respondent whom is the person-in-charge in the operation of the company and so the person we’ve explained about the goal, objective and other concerns of the system studied, followed by the other three staff which are the people in-charge in the field operation like person in-charge in technical, production and designing which are the persons we asked through surveying  and interviewing them, introducing to them the proposed system. We start conducting our interviews and surveys the things about what are the things we need to do and the things which are they suggest to put on the system just to be effective. DESIGN IMPLEMENTATION This chapter talks about the design implementation of feasibility of the study, operational feasibility, technical feasibility, economic feasibility of the propose system. The benefit of this design implementation is to impart knowledge to all the users to aware the software and hardware capability implementations of the propose system. This system implementation could help the Events Avenue to have their transaction upgrade and manage orderly. FEASIBILITY STUDY The feasibility of the study is all about online booking process introducing it through the company Event Avenue bringing upgrade their transactional process manual into systematic approach to how it will do manages and organize their any transaction. OPERATIONAL FEASIBILITY The main objective of the study is to develop a system which can give a big benefit into the Events Avenue in terms of their services through making their transaction become systematic by keeping their data manage orderly and can be helpful to the clients and the same time to the employee of the company having a transaction online and keep the record safely without hassle to input it manually. TECHNICAL FEASIBILITY These are the factors that could affect and relates the performance of the system that must be considered. The hardware and software were the main consideration for the functionalities of the system to avoid such difficulties and malfunction of the system. The following technical requirements must be met in order for the effective work of the system and the error may be lessened: PROPOSE HARDWARE SPECIFICATION Recommended Requirements Processor Intel – Core 2 Duo – 3.0 GHz Hard Disk SATA 500GB RAM 2GB DDR3 Video Card Mobile Intel ® 4 Series Express Chipset Minimum Requirements Processor Intel – Core 2 Duo – 1.0 GHz Hard Disk SATA 250GB RAM 1GB DDR3 Video Card Ati radeon PROPOSE SOFTWARE SPECIFICATION Software Requirements Software Name Specification Operating System Windows 7 or any OS Front End Firefox or Google Chrone Back End MySQL Server 5.5 Server Cpanel ECONOMIC FEASIBILITY The Economic feasibility of the study is to estimates the corresponding and possible amount that should state while implementing this proposed system while working out on it from the designing, documenting and to implement it in the company chosen. COST AND BENEFITS ANALYSIS The cost of the system was simplified based to the resources while making the project and the benefits identifies that using this computerized system it can give options of services and cater multiple user/client using the internet and could initialize transact records easily that may help the employee identify their suppose task ahead. Both can help the client and employees; for the client may just use its internet to access and the employees it can lessen their work and effort. COMPARATIVE ANALYSIS CASE MANUAL COMPUTERIZED Meeting with the clients. 5 hours consumed 1 hour consumed Search for the recorded files. 15 minutes consumed 5 minutes consumed Closing with the deal with the clients. 10 minutes consumed 5 minutes consumed COST ESTIMATION Particulars Cost Estimate Web page design/coding/debugging(42days) (42x 500) Php 21,000.00 Finalization of site(22 days) (22500) Php 11,000.00 Total Php 32,000.00 PROSPECTIVE USER This part of the proposed study discuss about the prospected user of the project which later may use the simple online booking with its transactional data usage, to perform to managing and organized transactional event. There are two distinct prospective users and that are the following stated below: Prospective Client User. – The prospective Client User it is refers to the client whom will register for the service of the company. Administrator –The Administrator it is refers to the person who is in-charge to the position to update the transaction form and can have the full access to manipulate in the website. IMPLEMENTATION For enable to produce an effective and very useful product implemented to Event Avenue pioneer, General Santos City, the proponent put up a various procedures to let this study successfully implemented. The proponent considered the internet which it was acted the main point or the main base of this study and network connection which this study will work. PROGRAM SPECIFICATION In order for the system to run, it needs WAMP acted as the database of the system or the system memory and as well the back end of the system and also Dreamweaver a web developer application where we edited or made our system design using the PHP language and also hosting to publish the system in the internet. TESTING The testing is the process where you could check your system before its implementation. Through this kind of process we could identify the flaws of the system. This is one of the requirements needed to specify for a quality output of the project. PERFORMANCE TESTING Testing is very important securing the implementation of the study to  checking up looking for various threats of errors. And scrutinize it if the program runs as it is which it base is was in the internet before it being uploaded and use. MAINTENANCE AND SUPPORT We strictly suggest and are reminded about the hosting of the system for it will run online and check up your computer for viruses and you must back up the file of the transaction of events for the safety proper of not losing data to secure transaction from malicious malware or any viruses. Curing is better than prevention and to cure failure and other future and other difficulties always check your data print it and back up it for avoiding the record lose. CHAPTER V SUMMARY, CONCLUSION AND RECOMMENDATION SUMMARY The proponent conducted interviews, surveys, went to research, surfing to internet to gather data information regarding to the information must need by making the study. Also, proponent takes some advises and suggestions from the adviser added to the needed data for the study. On the way of planning the study, we undergo so many stages of steps and methods such as the background of the study, statement of the problems, objectives, importance, significance, scope and delimitation of the study. As well, taking some related literature regarding about the proposed study. After all of this methods the testing are followed for the implementation of the system thereby for if the study is whether successful to implement. The proponent used Dreamweaver PHP and WAMP machinery for the making of the study. Upon after installing the various systems, we abruptly build the form of the study and the needed attachment for the implementation. This will be the basis of the proponent to determining succ essful implementation. And also, the proponent not just talks about the outcome of the study but also the possibility of encountered errors by implementing the study successfully. As the proponent trying our best to produce a better outcome for even though it  is not that quite easy. CONCLUSION In regards to all the data that gathered especially from the data surveys along with the questionnaires in the respondent Event Avenue – Pionner, General Santos City, therefore, we conclude that the Study can give the Administrator an easily operation and knowledgeable outcome of better manageable transactions, that the study can give the Event Avenue a better and convenient work regarding to how the operation going for newly approach of systematic process that the technology can give, that the study will give Event Avenue a profitable and beneficial process that certain IT industry can modify and upgrade. We as the proponent want that this online booking system become upgradable and well develop so many can benefit through this kind of system and so many will be satisfy by it works and lessen the hardship regarding the manual transaction with the clients. However, it should need the personal interaction with the clients. RECOMMENDATION As the proponent of the system, we intend to have a system which is beneficial to the users and helpful in terms of transacted records. To improve the quality and performance of the system and as well the security and the reliability of the system can give to the users. This propose system can be improve by developing its features and its transactional data recorded, creating more sequence regarding the design and transaction handle or catered by the system letting the user enjoy the capability and fullness of the system.

Corporate Social Responsibilities For Pepsi Cola Commerce Essay

Corporate Social Responsibilities For Pepsi Cola Commerce Essay The PepsiCo headquarters are located in Purchase, New York. The company is in the food and beverage industry and is a public corporation. Pepsis biggest competitors are Coca Cola, Dr. Pepper Snapple Group, and Kellogg U.S. Snack. Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League, and Major League Baseball. Pepsi also sponsors Major League Soccer. In addition, the corporation has sponsorship deals in international cricket teams. The Pakistan cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and One International Day (ODI) test match clothing (Wikipedia, n.d.). Mission and Values According to the PepsiCo website, the companys mission is to be the worlds premier consumer products company focused on convenient foods and beverages. Pepsi seeks to produce financial rewards to investors as it provides numerous opportunities for growth and enrichment to their employees, their business partners, and the communities in which PepsiCo operates. Pepsi strives for honesty, fairness, and integrity. Pepsi is committed to delivering sustained growth through empowered people acting responsibly and building trust. History Caleb Bradham was a pharmacist who first created Pepsi in New Bern, North Carolina in 1898. It was originally called Brads Drink and was claimed to cure indigestion. The trademark was registered on June 16, 1903. Pepsi introduced the worlds first radio jingle in 1939. In 1941, Loft Candy merged with its Pepsi subsidiary and became the Pepsi-Cola Company. PepsiCo began a major restructuring of its PepsiCo Beverages Foods division in 2003. The restructuring resulted in four company divisions: PepsiCo International, PepsiCo Beverages North America, Frito-Lay North America, and Quaker Foods North America. In 2003, PepsiCo found opportunities for growth overseas. It surfaced that year that Pepsi products bottled in India that contained traces of DDT, Malathion, and other pesticides that exceeded government limits. Bowing to the publics growing concern about childhood obesity, in 2006 Pepsi, along with Coca-Cola, Cadbury Schweppes, and the American Beverage Association, agreed to sell water, unsweetened juice, and low-fat milk only to public elementary and middle schools in the US. As for high schools, the agreement called for no sugary sodas to be sold and one-half of the obtainable drinks to be water, diet sodas, lemonade, or iced tea (Hoovers). Social Responsibility Corporate Social Responsibility PepsiCo is one of the top companies to top the 2010 Corporate Social Responsibility Index. The rankings are based on public perceptions of U.S. companies corporate social responsibility efforts. In order to predict and then maximize the potential of market opportunities as they arise, it is important that the company reflects the market in which it seeks to operate. In 2004, Pepsi was ranked as number 7 in Fortunes Magazine 50 Best Companies for Minorities. Five of Pepsi Companys 13 top officials are minorities-the highest percentage on our list (Werther, 2008). PepsiCo has demonstrated a consistent commitment to corporate social responsibility. The companys vision for sustainability, Performance with Purpose, aims to deliver sustainable growth by investing in a healthier future for people and the planet. In April, PepsiCo launched the Dream Machine recycling initiative, which will introduce thousands of new recycling kiosks in popular public venues such as gas stations, stadiums, and public parks to make it more convenient and rewarding for consumers to recycle when they are on the go. The initiative includes computerized recycling receptacles that allow users to scan the bar code on bottles and cans recycled in a Dream Machine to collect points that can be redeemed online for prizes (CSR Wire, 2010). Pepsi received an Environmental Excellence Award from the U.S. Environmental Protection Agency SmartWay (SM) Transport Partnership for its leadership in conserving energy and lowering greenhouse gas emissions from its transportation and freight activities. PepsiCo has set a standard for the industry by having 100% of its transportation needs executed by SmartWay carriers and affiliates. PepsiCo and SmartWays combined efficiency and fuel conservation projects have driven reductions in fuel use of nearly 15 million gallons of diesel, eliminating 340 million pounds of CO2 emissions and lowering PepsiCos fuel costs. (CSR Wire, 2009). Project Refresh Pepsi created a project called Project Refresh. According to Mehra (2010), the project harnesses social media tools to empower communities to support projects that benefit social and environmental causes by supporting organizations with cash donations. Pepsi looks for businesses, people, and non-profit organizations with ideas that will have a positive impact. The project has given more than 7 million in the first five months of the year and expects to invest $20 million in worthy causes. It has been a public relations coup for Pepsi and has drawn a huge volume of suggested projects and online buzz (Silverstein, 2010, paragraph 8). The purpose of the project is to donate money to worthy charities and causes. Candidates apply with their ideas for a grant on the website-it is a contest. Online voters decide what the company should contribute to, and if a candidate wins, they are awarded a certain amount of money for their cause or charity. Some causes that the project has funded include ending modern-day slavery in the United States, providing pet care to ill or disabled pet owners, funding less toxic therapies for children with cancer, and supporting nonpartisan civic engagement in the United States. When the BP oil spill occurred, Pepsi immediately set up a campaign to donate money to the cause. Pepsi decided to donate 1.3 million through its Pepsi Refresh Project towards the cause. That sum is in addition to $20 million that Pepsi has vowed to give away in 2010 in the cause marketing effort, the term for collaborating with nonprofit organizations to bolster both charities and the reputations of companies (Newman, 2010). Candidates can apply on the Pepsi Refresh website and submit their ideas for ways to help the oil spill. The company awarded 32 Do Good for the Gulf grants-two for $250,000 and 10 each for $50,000, $25,000, and $5,000 (Newman, 2010). The ideas for the Do Good for the Gulf contest have been voted on. Grants were given to causes such as giving injured Gulf coast sea turtles a place to get well, shelter for animals whose humans have lost their homes due to the spill, to provide mental health services, to create jobs for oil spill victims, and to build a second cottage on childrens home campus to serve families in crisis. PepsiCo Dream Machine The PepsiCo Dream Machine recycling initiative is a sustainable business model that reinforces PepsiCos commitment to utilizing innovation and technology to engage consumers and make a positive impact on our environment, We look forward to joining ThinkSocial and the other innovative companies and leaders to discuss how we can work together to achieve our #Promises said Jeremy Cage, PepsiCo and Head of the Dream Machine recycling initiative. (CSR Wire, 2010, paragraph 5). The recycling initiative was designed around PepsiCos goal of increasing the U.S. beverage container-recycling rate from 34 percent to 50 percent by 2018 (American Recycler, 2010). The company is concerned that consumers are throwing away the Pepsi bottles instead of recycling them, so they came up with the solution of putting recycling kiosks at concert venues, in grocery stores and along city sidewalks. PepsiCo has also entered into a partnership with Keep America Beautiful to boost community involvement in the initiative. The program will deliver funding to the Entrepreneurship Boot Camp for Veterans with Disabilities, which helps veterans start businesses (Fredrix, 2010). Here is how the program works: People bring any recyclable aluminum cans or PET plastic bottles-not just those containing PepsiCo products-to a kiosk and scan them as if they are at a grocery store self-check out. When the containers are accepted, that adds points to an account at Greenopolis.com. Alternatively, consumers can get a receipt with codes to enter later on another website, which run by an offshoot of Houston-based Waste Management (Fredrix, 2010). Crisis Management In todays business world, events like natural disasters, terrorists attacks, product recalls, and corporate scandals are more common and potentially devastating to organizations if they are ill prepared. Uncertainty and risks can be detrimental to companies that are not prepared to deal with events that required a plan of action. This means having systems and procedures, as well as, company personnel in place to deal with unplanned and unexpected events that could cause harm to stakeholders and the company. Therefore, crisis management is essential for all organizations. Crisis management, the process of handling a high-impact event characterized by ambiguity and the need for swift action (Thorne, et al, 2011, p. 66). This discussion will explore how Pepsi-Cola Corporation managed a product-tampering crisis. First, the focus will look at the crisis itselfhow and what happened. Secondly, this report will discuss and explain how Pepsi-Cola handled the crisis evaluated based on the crisis management process, which looks at the four stages of a crisis. Finally, look at how Pepsi-Cola fared in each phase of the crisis. The Crisis Product Tampering Case at Pepsi-Cola A hypodermic syringe was purportedly found in a can of Diet Pepsi in the Seattle area on June 10, 1993. This was the first report to Pepsi-Cola about alleged product tampering and within a week, 50 more reports came in from 23 states. The alleged product tampering reports stated that consumers found not only hypodermic syringes, but also a broken sewing needle, a crack vial, and a bullet among other things. Within a few days, the Pepsi syringe product tampering case was a major news story on television, radio station, as well as, major newspapers. Furthermore, viewers saw a hypodermic needle next to a can of Pepsi in leading news reports. This was a nightmare with no ending in sight for Pepsi. This could potentially take many years to reverse the damage done to the Pepsi brand and gain consumer confidence in Pepsi products again. Pepsi-Colas response to this crisis was crucial to consumer safety and the companys image. The Pepsi organization took control of the crisis and its final resolution using already in place procedures for product tampering and crisis management plan. Prodromal Stage of the Pepsi Syringe Crisis To better understand how crises develop and move toward resolution, some researchers use a medical analogy (Thorne, et al, 2011, p. 66). The crisis management process consists of four different stages and is as follows: Prodromal Stage, Acute Stage, Chronic Stage, and Prodromal Stage. The first stage is a precrisis period during which warning signs may exist (Thorne, et al, 2011, p. 67). This phase for Pepsi-Cola and other companies like it in the beverage food industries are well aware of the potent of product tampering. The Food and Drug Administration (FDA) regulate these companies; thus, need to have procedures and standards in place to avoid contamination of their products either through their production processes or through sabotage. Product tampering took on new meaning in the aftermath of the Tylenol Scare in the 1980s, and many companies made improvements to tamper-proof their products. At the time of the crisis, according to then Pepsi-Cola North America President, CEO, Craig Weatherup explained cans are probably the most tamper-proof containers in the food industry (Greenberg, 1993, p. 2). Pepsi-Cola has a consumer hotline for its consumers to call with questions or concerns with its products. In addition, the company has a cross-functional crisis team in place in order to deal with product tampering or other crisis. Pepsi-Cola has done very well to prepare itself for a potential crisis. Specifically, in this case of product tampering Pepsi knew it was highly unlikely that the tampering took place in the bottling process because of their production line process. They were further convince that it did not happen in production because the product tampering case reports were from 23 states with a total of 50 different reports. Acute Stage of the Pepsi Syringe Crisis Once Pepsi-Cola started receiving the product tampering reports it went into action by assembling its cross-functional crisis team to investigate the reports. Pepsis crisis response team lived for nearly 96 hours during the summer of 93 while the nationwide Diet Pepsi syringe tampering scare raged (Elsasser, 1994, par. 2). Their first objective was to ensure consumer safety, and called in FDA officials for help. Once they were certain that the tampering did not come from the production lines, Pepsi wanted to use the media to ensure product safety for consumers while still protecting their brand. The product tampering event actually entered the acute stage that is became a national crisis is when the media began running news report about the hypodermic syringe in the Diet Pepsi can. This shows that some crises happen so quickly and without warning that the organization may move from the prodromal to acute stage within minutes (Thorne, et al, 2011, p. 67). In this specific case, Pepsi-Cola moved from the prodromal to acute stage within days once the media broadcast the syringe in the Diet Pepsi can story, the company was in a crisis mode. It is important to understand that once a crisis strikes, the firms stakeholders need a quick response in the midst of the duress and confusion (Thorne, et al, 2011, p. 67). Pepsi-Cola decided to use the media to obtain the facts out to consumers by demonstrating how their bottling and production lines work, and how unlikely it is to tamper with their products. According to president CEO, Craig Weatherup, he explained that the cans were produced at different plants-some six months ago, some six weeks ago, and some six days ago (Greenberg, 1993, p. 2). The crisis team determined that there was no correlation between the complaints and when the cans were produced. Chronic Stage of the Pepsi Syringe Crisis The chronic stage represents that the crisis is ongoing and requires explanation and decision-making (Thorne, et al, 2011, p. 67). Pepsi-Cola and FDA officials determine that a product recall would not be necessary because the crisis team already determined the product tampering was not a production or packaging problem. Therefore, having a product recall would probably make the crisis worse. According to CEO, Craig Weatherup, he explained that their point of view was a recall would give credence to a problem that did not exist (Greenberg, 1993, p.2). Pepsi-Cola decided to use the media to inform consumers and tell its side of the storyà ¢Ã¢â€š ¬Ã‚ ¦that product tampering inside Pepsi was considered a hoax. CEO, Craig Weatherup, went on many television programs like Nightline and Larry King Live to inform viewers that there was no danger to the public and get the accurate story told. The more you saw that visual of the can and the syringe, the greater the concern became. The challenge, therefore, was to convince the public that the image wasnt possible unless somebody opened the can first (Greenberg, 1993, p.3). Consumers and other stakeholders want and need to know how that the crisis will be handled in a safe and effective manner. Pepsi-Cola did an excellent job in its crisis communication strategy by using the media along with the FDA to get the accurate story out. In addition, Pepsi produced and distributed video news releases to give facts and show that the Pepsi scare was a hoax. Prodromal Stage of the Pepsi Syringe Crisis The final phase of the crisis management process is crisis resolution. The prodromal stage is the success and failure outcomes for the firm and stakeholder (Thorne, et al, 2011, p. 67). Pepsi-Cola was able to take immediate action when the crisis happen because it already had systems and procedures in place. The company was able to investigate and determine a product recall was not necessary. Once this was done, Pepsi-Cola determine how it would communicate the findings of their investigation and go onto protecting the Pepsi brand. Transparency is essential. All efforts undertaken to contain the situation, as well as the regulations and safety procedures that will prevent similar accidents have to be communicated (Johar, 2010, p. 59). Recovery from a crisis handled correctly can lead to improving the company and the brand image. Pepsi-Cola was able to accomplish this using their crisis management and communication strategies. Immediately after the after the crisis was over, Pepsi-Cola went on to run nationwide advertisements that read, Pepsi is pleased to announceà ¢Ã¢â€š ¬Ã‚ ¦nothing and advertisements that said Thanks, America with coupons for Pepsi products. Pepsi-Cola did an excellent job of rebounding from this crisis with no lingering negative effects. Pepsi-Colas reaction and response to this product tampering scare crisis could be used as a model for other organizations on how to prepare and handle an organizational crisis. Sustainability Issues Global Environmental Issues In 1989, PepsiCo established its business operations in India. The company is now one of the largest consumer products company in India. PepsiCo currently employs 150,000 people in India. The company has more than 36 bottling plants, including 13 companies and 23 franchises owned ones. Water Issues There were problems in India with PepsiCo and the groundwater in 2003. Pepsi uses the ground water in India in order to make the soda. The major ingredient in a soft drink is water. It constitutes close to 90% of the soft drink content. The Centre of Science and Environment discovered through a report that Pepsi drinks in general had much higher levels of toxin than Europes limits. CSE found that the India produced Pepsis soft drink products had 36 times the level of pesticide residues permitted under European Union regulations. CSE tested the same products in the United States and found no such residues (Fernando, 2009). Groundwater, the major source of water for 90 percent of rural and 50 percent of urban customers in India may be contaminated throughout the country. The test results prompted the government to adopt the European Unions standard for bottled water (Waldman, 2003). The village government of Pudussery, a rural community in the Palghat district of Kerala state, said last week that it had revoked the water-use license of the Pepsi bottling plant there because the plant had depleted the communitys groundwater to the point of causing a shortage. The license was not due to expire until 2005 (Rai, 2003). As a result of the recent drought, water is already scarce in the area. The local people are agitating that Pepsi is over utilizing water resources, making the shortage very acute (Rai, 2003). Contamination and depletion of water used by locals for farming and drinking occurred (Chamberlain, 2008). The state of Kerala in India banned the production and sale of Pepsi because of continued worries over scarcity and possible health effects of pesticides believed to be contained in the soft drinks (Pellow, 2007). Pepsi has continued to sell soft drinks in India with dangerously high levels of pesticides-even three years after the government of India confirmed that these products were dangerous. An August 2006 study by the CSE, a leading public interest research and advocacy group in India proved this. CSE tested 57 samples of Pepsi from 25 different bottling plants across 12 states and found pesticide residues in all samples. On an average, the pesticide residues were 24 times higher than EU standards (Fernando). The director of CSE stated that such residues can cause cancer and birth defects as well as harm nervous and immune systems if the products were consumed over long periods of time (Carroll, 2008, page 855). Majumder (n.d.) states that in the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, was banned by the state government in 2006. Five other Indian states have announced partial bans on the drinks in schools, colleges, and hospitals (paragraph 2). On the Pepsi website, it says that in 2009, Pepsi conserved, recharged, and replenished more water to nature instead of wasting more water than what was given back. As a user of tens of billions of gallons of water in its food and beverage operations globally, including in many nations facing water shortages, PepsiCo has recently adopted a water policy dedicated to fulfilling the human right to water as defined by the United Nations. This water policy is exactly the outcome that stakeholders should be heralding and seeking to encourage (Mehra, 2010). Alternative Energy Pepsi is a national supporter for Keep America Beautiful. Keep America Beautiful includes cleaning up parks, playgrounds, and recreation centers to conducting educational workshops and hosting community beautification events. Participants removed liter from waterways, beaches, and nature trails; planted trees and flowers, and removed graffiti to enhance urban areas and collected clothing, paper, batteries, and electronics for reuse and recycling (DeAngelis, 2010). Solar Power According to the Pepsi website, in 2007, Pepsi announced major renewable energy projects including plans for the plant in Casa Grande, Arizona. With plans to run almost entirely on renewable fuels and recycled water, this plant is scheduled to begin production by 2010. Our bottlers are also sourcing power from the sun. In 2007, The Pepsi-Cola Bottling Company of Eugene installed a 250-kilowatt solar electric system in their Oregon facility, which is now the second-largest photovoltaic system in the Pacific Northwest. The renewable energy generated from this system is the equivalent to the average annual energy consumption of approximately 21 Eugene homes and has a regional carbon dioxide offset of about 140 tons per year. Projects in other regions went live last year as well. PepsiCo India launched their first remote wind turbine, harnessing one of the most efficient, clean and renewable sources of energy. This turbine is connected to the public electricity grid with sufficient power to meet more than 75% of the electricity needs of the companys local Mamandur plant, and it directly offsets up to 7% of our company-owned bottling operations power requirements for 2008. The initiative is estimated to help reduce carbon emissions by more than 3,500 tons annually, with the potential to offset 70,000 tons of carbon emissions over its entire 20-year life cycle (Pepsi Website). Business Response to Sustainability Issues Performance with Purpose Mission The mission is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for an array of convenient foods and beverages, reducing the companys impact on the environment through water, energy, and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. This mission is Pepsis promise to its community and investors. The goals of the Performance with Purpose mission is human sustainability, environmental sustainability and talent sustainability. Have we met before? campaign It is designed to communicate the benefits of aluminum can recycling and encourage the consumers of Pepsi to practice recycling. Recycling facts and messages will be featured on around 500 million Pepsi cans and 250 million Diet Pepsi cans nationwide each month. The initiative is worth it because research has shown that people are more inclined to recycle when they learn about the benefits of recycling, particularly the energy savings (American Recycler, May 2008). Recycling Issues in India Greenpeace activists and Indian SMO leaders discovered through an investigation that plastic was being dumped on the site of a plastic recycling operation outside Madras. A mountain of plastic waste stood on the site. According to environmentalist Satish Vangal, there were piles and piles of used soda bottles stacked behind a wall. Every bottle that was seen had the label California Redemption Value on it. All of the bottles were from Californias recycling program and they were sitting in a pile in India (Pellow, 2007). In order to minimize its environmental impact, Pepsi has improved water, fuels, and electricity efficiency saving about five billion liters of water and nearly 500 million kilowatt hours of energy from 2006 to 2007. By the end of 2008, the company started using a recently installed natural gas heat and power system to bottle beverages at its plant in Queens, NY saving a potential $408,000 a year (www.pepsico.com). The Global Marketplace Pepsi is known as a global corporation because it has been expanding and reaching to numerous foreign markets, which seem appealing to them, for many years. It is important to understand that the expanding global marketplace requires that executives and managers develop the ability to conduct business effectively and socially responsibly in different regions of the world (Thorne et al, 2011, p. 444). This shows how Pepsi developed to be an international corporation because Pepsi has been reaching many countries as much as they can and be part of their culture. Because of this, it has been told that the corporation comes in the success ranking of the world leading multinational companies at number 10 in the review of 2007 among top 50 companies in fortune ranking (2007 all-stars 2007, p. 39). Consumers all around the world seem to enjoy drinking Pepsi that comes in different kinds of product packing, such as cans, glass bottles, plastic bottles, etc. The corporation has been very succ essful in developing a marketing plan in order to reach a specific target market in each country. This demonstrates that Pepsi has the ability to interpret and adapt successfully to different national, organizational, and professional cultures, which is known as cultural intelligence (Thorne et al, 2011, p. 444). In addition, Pepsi has been very successful in promoting some of its brands in a certain culture that completely satisfy their consumers needs and wants. The corporation found several good ways to advertise and promote their new and current products of Pepsi in order to attract its consumers in a certain country. It can be on television, billboards, print ad (magazine), newspaper, or the Internet. The corporations social responsibility in a global environment will be discussed more in this paper. Popularity of Pepsi in Pakistan Old-fashioned glass bottles of Pepsi can be seen and found on the food streets or markets in major cities in Pakistan, such as Islamabad, Lahore, and Karachi. People do really enjoy drinking a glass bottle of cold Pepsi with a straw. That is what their Pepsi cola looks like. It is not similar to a can of Pepsi in the United States. It can be difficult to locate a regular can of Pepsi in Pakistan, not the glass bottle ones. It is because people are accustomed to living an old-fashioned life. Major cities and even small towns of Pakistan tend to be very traditional and old-fashioned. Seeing so many Pepsi bottles in almost every store indicates that the most popular soft drink certainly has dominated the market by the corporation. Coca cola is Pepsis major competitor that does exist and sell its products in the country. However, regarding the popularity of Pepsi, Ghazi Akhtar Khan who is currently a managing director of Pepsis local bottle in Lahore, Pakistan and he explained his reason why Pepsi is number one soft drink in the nation. He said that Pepsis share of the market for carbonated soft drinks is currently sixty-five percent while Coca cola only has thirty percent, which makes Pepsi the leading soft drink in the country (Wright 2010). According to Khan, the statistics proved that the corporation has sold 240 million of 24 Pepsi bottles each in the country in the past year while the competitor only sold around 140 million (Wright 2010). This fact and statistics demonstrate why Pepsi remains very popular and people prefer to purchase and consumer Pepsi than other well-known brands or competitors, such as Coke, Mountain Dew, Fanta, etc. Culture and Language Pakistans culture is completely different compared to the culture here in the United States. People in the United States normally wear t-shirts, blue jeans, and sneakers. However, the way people live and work in Pakistan can be quite different as well. The way people dress is called shalwaz kameez, which is an Urdu word for traditional clothing. This demonstrates that certain kinds of cloths in a specific culture create some meanings from cultural artifacts (Martin Nakayama, 2004). The Pepsi Corporation should be familiar with their culture because when they would like to advertise a new product from Pepsi, they need to feature a Pakistani woman wearing shalwar kameez in their Pepsi ad. That way, when people see the new ad of the Pakistani woman drinking a glass bottle of Pepsi in her shalwar kameez, they really can feel related to this ad because wearing shalwar kameez is part of their cultural and traditional clothing. This is a good way for the Pepsi Corporation to understand their culture and get involved with their culture. Language can be described as the mirror of the culture which contains the spoken words and non-spoken communication as the gestures, body language, and the eye contact (Czinkota Ronkainen 1998, p.67). People in one whole country or one specific location usually speak the exact same language and that is the only way that they can understand each other. Sometimes, they do use hand or body gestures when communicating with each other. In addition, it can be defined as the language in terms of high and low context cultures where people use the direct and clear langue in low context and in some other society people use the expressions or most of the information spread as unsaid (Morrison, 2002). Urdu is an official language of Pakistan where almost everyone knows, understands, reads, and speaks Urdu only. However, English is considered as the second language in the country-they do have signs, billboards, or any kind of advertisement that are read and written in English but it is more like British English. For example, they frequently see or read words such as favourite or colour, instead of favorite or color. Therefore, it is very important for the corporation to know the main language as well as English so they can advertise Pepsi in their language and English language. Religion It is extremely important to acknowledge the importance of religion because it impacts peoples habits, their outlook on life, the products they buy, the way they buy them, even the newspaper they read (Cateora Ghauri 2000, p. 111). Islam is the main religion that everyone in Pakistan follows and practices. Muhammad was the last prophet that created the religion of Islam.

Pollution and Environment Essay - Preserving Our Environment

Preserving Our Environment Many people assume that the environment is in no danger.   They believe that with advancing technology, we don't need to worry about renewing natural resources, recycling, and finding new ways to produce energy. They argue that one person in the world does not make a large difference. In actuality, each individual's contribution greatly affects our environment.   Our natural resources are running low, and we must work together to save them and the Earth from ruin.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Recycling is so important in the effort to preserve our environment for future generations.   We are running out of places to put landfills.   My neighbor, Nick, believes that the U.S. has enough land for our own waste, and we should not concern ourselves with the rest of the world.   However, saving the environment is a team effort.   Everyone in the world must participate and work together in order for it to be successful.   While some have argued that one person does not make a large difference, the fact is they do.   Last year I lived with five other girls.   We set up a system in which everything that could be recycled was.   Between the six of us we ended up taking out the garbage once a week and taking out the recycling two or three times a week.   This year there are only four of us.   We haven't started recycling yet because we are still searching for a location to take all of our renewable garbage.   Without our system in p lace, we take out the garbage on a daily basis.   That is how much extra waste we accumulate without recycling, and these quantities reflect only the garbage of four girls.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The U.S. should follow the example of other nations who have come up with innovative ways to use their garbage ra... ...children about nature.   When these values are instilled at a young age, they stay with the child for life.   These children will grow up with a greater awareness of the plight of the Earth and will be better prepared to help in the fight.   In addition, some universities, such as the University of Michigan, allow students to minor in areas such as global changes which allows them to gain a greater understanding of current environmental issues.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Through recycling, the use of innovative new ideas for energy, and education, it is possible to make great advances in preserving our surroundings.   People must first realize that there is in fact a problem, and then make a deliberate effort to contribute to the solution.   By taking the time to recycle and making use of technology such as solar power, we can save the environment for future generations to enjoy.

English Speech Essay

Objective: Copy and paste the questions and your answers, or attach your document. Remember to include your speech defending King George or supporting Patrick Henry, following the instructions in the lesson. 1. According to Patrick Henry, what is the basic question being debated at the Virginia Convention? Henry states that the debate was â€Å"nothing less than a question of freedom or slavery.† He then defined the level of the situation and says that slavery is a â€Å"retreat†. 2. What reasons does Henry offer to suggest that the British were not worthy of trust at that time? Henry’s main reason was that it was the British were collecting and gathering military services that are an essential for America. 3. What argument does Henry provide against the notion that the colonies are too weak to fight the British? He provides the argument that God has provided them with the required power to battle their enemy/rivals. If they sit around and continue to do nothing, they cannot win the battle. 4. What is Henry implying when he says that he is loyal to â€Å"the majesty of heaven†¦above all earthly kings†? What tone (manner in which an author expresses his attitude) does this statement hold? He is clarifying that he is loyal to God above anyone else. I believe the tone is a humble yet respectful one, though some may think otherwise. 5. Why are Henry’s final words so effective and memorable? His final words, â€Å"Give me liberty or give me death,† were so effective and memorable, because not only have they been used numerous times over the years, also they have become a representation and guide for our country. For him to say that to die for slavery as an alternative to having freedom is a very powerful and daring message that he finalized in his speech. 6. A rhetorical question is a question posed to emphasize a point, not for the purpose of getting an answer. Henry uses this device extensively throughout his speech. Find one example in the speech, quote it and explain what point he is emphasizing with those particular questions. â€Å"Shall we acquire the means of effectual resistance by lying supinely on our backs and hugging the delusive phantom of hope, until our enemies shall have bound us hand and foot?† In this rhetorical question, he is attempting to get the perspective that it is essential to do something. Otherwise, they cannot just believe and live on the hope that the British will overcome them; they  must fight back eventually. 7. Parallel structuring is the repeating of phrases or sentences which are similar (parallel) in meaning and structure; repetition is the repeating of the same word or phrases to create a sense of rhythm and emphasis. Find an example of parallel structuring and repetition in the speech. Explain why this device is effectively placed in the speech. â€Å"I know of no way of judging of the future but by the past. And judging by the past, I wish to know what there has been in the conduct of the British ministry for the last ten years to justify those hopes with which gentlemen have been pleased to solace themselves and the House.† The expression â€Å"judging by the past† gives Henry a sort of â€Å"justification† to what he is indicating. It is effectively placed in the speech because it further underlines his information of the circumstance. 8. Allusion is a reference in a speech to a familiar person, place, thing or event. Henry uses two allusions in his speech (they are highlighted in blue).What is the source of each of these allusions? -The first allusion is to mythology. â€Å"Sirens† were women in Ancient Greek mythology who were seductive and dangerously deceptive. Henry uses this to say that Americans should not be listening to the voices of the sirens, rather doing what they know is right. -This allusion is to the Bible (in the book of Luke, I believe). Jesus was with Judas and was explaining that a real friend would not kiss you and then turn around and betray you 9. Syntax is the study of sentence structure. Observe the length of the sentences in the first and last paragraphs of the speech. What differences do you find? How do these differences affect the tone of the speech? I find that as the speech gets closer to the end, the sentences get longer. This is highly effective, because shorter sentences cause a sense of urgency and forcefulness in his speech. 10. Diction is an author’s word choice, in this case the orator’s choice of words. In the third paragraph, Henry uses a string of verbs (highlighted in orange): petitioned, remonstrated, supplicated, implored. They are arranged in a climactic order, flowing from the mildest to the strongest. Find four synonyms for these verbs, and rewrite that sentence using your choices. Are they as effective as Henry’s choices? Why or why not? Petitioned: Appealed Remonstrated: Opposed Supplicated: Pleaded Implored: Beseeched Original: We have petitioned; we have remonstrated; we have supplicated; we have prostrated ourselves before the throne, and have implored its interposition to arrest the tyrannical hands of the ministry and Parliament. Reorganized: We have appealed; we have opposed; we have pleaded; we have prostrated ourselves before the throne, and have beseeched its interposition to arrest the tyrannical hands of the ministry and Parliament. -I reflect on both passages, and believe that it doesn’t contain a climatic order prior as the original. To compare, I don’t consider that is has its same meaning and contextual purpose as the original. I agree with the verbs previously than having to change them, as they had more of a connotation with it being in his speech. Speech: Option B: â€Å"Someone must support Patrick Henry so that his impassioned speech does not go to waste! You agree with what he has said and want to show your support. You take the floor with a dignified stance, clear your throat and say . . .† Unites States of America. Home of the free. Land of the brave. This is our country. Our lives depend on the philosophies on which we act upon, which requires much responsibility for us to defend. So, what then defines bravery? Bravery is not contained of inactive potential. Bravery is not courage, yearning, or determined reflections. It does not, nor should it not yield to the British. It is evident that they have amassed an army against us. They very well can perhaps overcome us and inhabit our homes if you like. This would be such a slap in the face, would it not? To sit back in an indolent state of obedience, retreating in fear. Do you want to be a nation overcome by the sensation of emptiness or failure? To answer that question, merely walk outside. Gaze at our flag that flows in the wind with pride and triumph. Henry’s speech was a call to action. If we do not have liberty, what are we? Without liberty and power, the American frame will develop into a fragment of the world’s recollection, disappearing in the shingles of time. You exist in in the home of the brave; Let us reinforce ourselves against malevolent and express integrity.

Matewan essays

Matewan essays John Sayles Matewan is a brilliant drama set detailing the conflict between coal miners and anti-union forces in 1920. Though the movie is fictional, it is based squarely on the bitter and often bloody dispute that entrenched coal miners and operators against each other for more than 20 years. One of the major problems was that coal was becoming less and less profitable to mine, and it was the workers that were absorbing the market shortfalls. Worker abuse was unhindered by much government interference, and any inspectors that were sent to the mines were often paid off by the coal operators to ignore gross safety hazards. Something had to change, and this is where Sayles story of conflict begins. Contrasting dark and light, violence versus peaceful disobedience, evil against good, Sayles created war in Matewan. Through sound, cinematography, and mise en scene the film develops the embattled characters and the surrounding revolution. The exposition really establishes the mood of the film. It begins by following a coughing coal miner, covered in black soot, as he crawls around in damp dark mountain shafts. The miner is setting explosives and using verbal warnings to spread the word that dynamite is about to go off in the hole. For the first few minutes of the film Sayles really establishes the claustrophobia of the mines. The dark unsafe passages that make the audience immediately feel threatened by some unseen danger. It is a battle of man versus nature down in the mines and the sweat soaked char-coated men, no matter how much dynamite they set each day, seem to be losing the war. Danny Radnor, played by Will Oldham, passes the word that they have lowered the value of coal to 90 cents a ton. Danny asks imploringly, Sephus, what we gonna do? Rarely will we see the inside of a mine again until the conclusion of the film. It only took through the opening credits to establish that the mines are not...

International Marketing Tervis Tumbler product

International Marketing Tervis Tumbler product Product Description Tervis Tumblers, a family owned company produces the ultra sonically sealed indestructible tumblers, which come in six different sizes together with a 2.5qt ice bucket.Advertising We will write a custom research paper sample on International Marketing Tervis Tumbler product specifically for you for only $16.05 $11/page Learn More The company makes use of double walled technology in producing the tumblers as well as the ice buckets and this greatly aids in insulation properties as well as personalized design. The fact that Tervis tumblers bear specific logos, words, or pictures as per the customer’s request has greatly promoted the products. It is also worth noting that customers get a lifetime guarantee on the Tervis tumblers that they buy; this means that if the products are damaged during normal usage, a replacement is guaranteed. In the year 2006, the company’s sales grew by 38% through September, and in the same year, Te rvis Tumblers was named the company of the year by the Sarasota County Economic Development Corporation in the United States (Anon Para 1). Tervis Tumblers currently has the headquarters in North Venice, Florida and most of its products are sold in the United States. Bearing in mind the quality of the products it is imperative to think of how well the product would sell internationally. Moreover, according to Lynn (Para. 3), most of the tervis tumblers cost between US $10 and US $14 whereas the ice buckets go for US $40 in the market. Cultural Influences Tervis tumblers have been widely marketed in many parts of the world but hardly in Africa. In Africa, one of the countries with the most stable economies and very high purchasing power is South Africa. In 2009, the country had an annual GDP purchasing power parity of US $ 488.6 and its Per capita GDP is US$ 10000; and according to UNICEF (2008) statistics, South Africa has an adult literacy rate of 88%. Due to these reasons, South A frica is an ideal candidate for international marketing of Tervis tumblers. In addition, South Africa has one of the most diverse and culturally rich societies in the world. Moreover, South Africans are very hospitable and the country is actually home a variety of cultures including the black people, whites, colored, and Indians among others (South Africa Language, Culture, Customs and Etiquette Para 1). South Africans have very close family ties and they largely operate on mutual trust in their relationships. Those who live in rural regions are more culturally conservative than the urban dwellers and as such, city dwellers are often materialistic and live on the fast lane. Therefore, the immediate target market for the products should be the city dwellers.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, this will greatly depend on the specific ethnic group the company will be dealing with putting in mind that each of the three main ethnic communities – British, Boers, and native Africans – has unique cultural heritage and purchasing behavior (Ahlstrom and Bruton 228). South Africans highly value the creative arts, with many musicians, movie stars, and authors being highly acclaimed all over the world. Arts galleries are held all over the country, most of which cater for tourists. The South Africans’ love for arts is one aspect that would highly be exploited for Tervin tumblers’ marketing purposes considering that the tumblers are embossed with the customer’s design/artwork of choice. South Africans also love the national colors, especially because they value their cultural heritage. Indeed, a product containing or colored in the national colors would be highly marketable. Product and promotional emphasis This being a new product in South Africa, importing it from the United States to cut down on the colo ssal costs of setting up a manufacturing plant will be more appealing. In South Africa, many goods, especially industrial inputs are imported duty free and where duty is applied, the rates are always competitive (Guide to importing into South Africa Para. 5). Moreover, the country has become one of the prime market targets for many global producers of various products in the recent years, thus Tervis Tumblers will have to move fast to exploit this attractive market (Wilson, Abiola and World Bank 248). This therefore means that the product will not end up being too expensive because of transport costs, taxes, and customs duty. Through proper correspondence with the Tervis Tumblers headquarters in Florida, some of the products will be embossed with artworks that show South African heritage. This will enable South Africans to identify with the tumblers. The company will need to engage an agent to help with the distribution as the study of the market and the strategies used by the compe titors continues. The agent will also help in selling to the established wholesalers and dealers as well as departmental stores and retailers such as Abtech, Corporate Gifts, and Glow Sticks among others.Advertising We will write a custom research paper sample on International Marketing Tervis Tumbler product specifically for you for only $16.05 $11/page Learn More The most populous cities in the country that include Johannesburg, Cape Town, Durban, East Rand and Pretoria will be the primary target markets because they offer a higher probability of reaching the masses. in addition, the rich mass media industry will provide a ample avenue for advertising, thus making it easier to market the products. Moreover, considering that South Africa has a high adult literacy rate, the company will have to market the product by placing advertisements in the popular Newspapers as well as websites such as www.alibaba.com. As a good marketing strategy, there will be need to carefully cultivate good customer relations, learning of the changing demographic and buyer patterns as well as getting to know the emerging, neglected and poorly served markets for tumblers in the country (Parley 10). In order to counter the challenges that arise from marketing through the traditional media, the company will also do conversation marketing, which involves dialoguing with the target markets and getting feedback from potential customers (Lurie 9). The internet is a very good means of conversation marketing as it allows a marketer to respond to comments posted by customers or interested buyers in the particular website. Ahlstrom, David and Bruton, Garry D. International Management: Strategy and Culture in the Emerging World. Cengage Learning. 2009. Anon. Tervis Tumbler marks 60 years with strong sales, awards and recognitions. 2010. 11 October 2010. casualliving.com/article/468430-Tervis_Tumbler_marks_60_years_with_strong_sales_awards_and_recognitions.php. Lynn, Ja net. Tervis No Sweat Tumblers Lifetime Guarantee. 13 May 2010. 11 October 2010. http://sharedreviews.com/review/tervis-no-sweat-tumblers-lifetime-guarantee.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More â€Å"South Africa Language, Culture, Customs and Etiquette.† kwintessential. 2010. 11 October 2010. kwintessential.co.uk/resources/global-etiquette/south-africa-country-profile.html. â€Å"Guide to Importing into South Africa.† Guide to Importing into South Africa. 2010. 11 October 2010. mbendi.com/import/sa/customs_tariffs.htm. Parley Norton. The Manager’s Guide to Competitive Marketing Strategies. London, Thorogood.2005. 11 October 2010. https://books.google.com/books?id=KpLtp4puJUsCprintsec=frontcoverdq=marketing+strategieshl=enei=1B-zTLiqCMSK4QbTgY2zBgsa=Xoi=book_resultct=resultresnum=3ved=0CDoQ6AEwAg#v=onepageqf=false. Lurie Ian. Conversation Marketing; Internet Marketing Strategies. Washington, Potent Interactive Inc. 2006. 11 October 2010. https://books.google.com/books?id=89i3qYcm-58Cprintsec=frontcoverdq=marketing+strategieshl=enei=1B-zTLiqCMSK4QbTgY2zBgsa=Xoi=book_resultct=resultresnum=10ved=0CFsQ6AEwCQ#v=onepageqf=false. UNICEF. Statistics: South Af rica. 2008. 11 October 2010. unicef.org/infobycountry/southafrica_statistics.html. Wilson, John S., Abiola, Victor O. and World Bank. Standards and global trade: a voice for Africa. World Bank Publications. 2003. 11 October 2010. https://books.google.com/books?id=UZjwAsHJvo8Cpg=PA248dq=South+African+Products+importhl=enei=rgu0TPeJNtm5jAf9lrDhDAsa=Xoi=book_resultct=resultresnum=2ved=0CDgQ6AEwAQ#v=onepageq=South%20African%20Products%20importf=false.

Free Essays on Risiology

1. Enlace Quà ­mico: Fuerza entre los tomos que los mantiene unidos en las molà ©culas. Cuando dos o ms tomos se acercan lo suficiente, puede producirse una fuerza de atraccià ³n entre los electrones de los tomos individuales y el nà ºcleo de otro u otros tomos. Si esta fuerza es lo suficientemente grande para mantener unidos los tomos, se dice que se ha formado un enlace quà ­mico. Todos los enlaces quà ­micos resultan de la atraccià ³n simultnea de uno o ms electrones por ms de un nà ºcleo. En el enlace que se forma, el sodio se transforma en catià ³n (ion de carga positiva) entregando su electrà ³n de valencia al cloro, que se convierte en anià ³n (ion de carga negativa). Este intercambio de electrones se refleja en la diferencia de tamaà ±o entre los tomos antes y despuà ©s del enlace . Atraà ­dos por fuerzas electrostticas , los iones se organizan formando una red cristalina en la que cada uno es fuertemente atraà ­do hacia un grupo de ‘vecinos prà ³ximos’ de carga opuesta y, en menor medida, hacia todos los dems iones de carga opuesta a travà ©s de todo el cristal. Tipos de Enlace: -Enlace Covalente: En un enlace covalente, los dos tomos enlazados comparten electrones. Si los tomos del enlace covalente son de elementos diferentes, uno de ellos tiende a atraer a los electrones compartidos con ms fuerza, y los electrones pasan ms tiempo cerca de ese tomo; a este enlace se le conoce como covalente polar. Cuando los tomos unidos por un enlace covalente son iguales, ninguno de los tomos atrae a los electrones compartidos con ms fuerza que el otro; este fenà ³meno recibe el nombre de enlace covalente no polar o apolar. Las molà ©culas estn formadas por combinaciones especà ­ficas de tomos. Las sustancias comunes pueden dividirse teà ³ricamente en molà ©culas simples, como aquà ­ se representa, pero no se pueden dividir ms sin alterar su naturaleza. Como en una recet... Free Essays on Risiology Free Essays on Risiology 1. Enlace Quà ­mico: Fuerza entre los tomos que los mantiene unidos en las molà ©culas. Cuando dos o ms tomos se acercan lo suficiente, puede producirse una fuerza de atraccià ³n entre los electrones de los tomos individuales y el nà ºcleo de otro u otros tomos. Si esta fuerza es lo suficientemente grande para mantener unidos los tomos, se dice que se ha formado un enlace quà ­mico. Todos los enlaces quà ­micos resultan de la atraccià ³n simultnea de uno o ms electrones por ms de un nà ºcleo. En el enlace que se forma, el sodio se transforma en catià ³n (ion de carga positiva) entregando su electrà ³n de valencia al cloro, que se convierte en anià ³n (ion de carga negativa). Este intercambio de electrones se refleja en la diferencia de tamaà ±o entre los tomos antes y despuà ©s del enlace . Atraà ­dos por fuerzas electrostticas , los iones se organizan formando una red cristalina en la que cada uno es fuertemente atraà ­do hacia un grupo de ‘vecinos prà ³ximos’ de carga opuesta y, en menor medida, hacia todos los dems iones de carga opuesta a travà ©s de todo el cristal. Tipos de Enlace: -Enlace Covalente: En un enlace covalente, los dos tomos enlazados comparten electrones. Si los tomos del enlace covalente son de elementos diferentes, uno de ellos tiende a atraer a los electrones compartidos con ms fuerza, y los electrones pasan ms tiempo cerca de ese tomo; a este enlace se le conoce como covalente polar. Cuando los tomos unidos por un enlace covalente son iguales, ninguno de los tomos atrae a los electrones compartidos con ms fuerza que el otro; este fenà ³meno recibe el nombre de enlace covalente no polar o apolar. Las molà ©culas estn formadas por combinaciones especà ­ficas de tomos. Las sustancias comunes pueden dividirse teà ³ricamente en molà ©culas simples, como aquà ­ se representa, pero no se pueden dividir ms sin alterar su naturaleza. Como en una recet...

Henry Tam and the MGI Team Essay Example | Topics and Well Written Essays - 1500 words

Henry Tam and the MGI Team - Essay Example Henry and Dana viewed themselves as leaders and facilitators in shaping the vision of the company but Sasha perceived them as interns and business plan writers. Confusion was also evident when Sasha introduced Dav to the team. He brought Dav to the team without consulting anyone hence this made Henry doubt his intentions and wonder if both the HBS students and Dav were used as ploys to enter the business contests. There were bigger problems in the norming stage since the team had not discussed the values and norms to be followed. At this stage, the team lacked cohesion as Henry and Dav were disagreeing with Sasha and Roman was disagreeing with the Russians. Dav and Henry also argued that the brainstorming meetings were too lengthy and ineffective while the others disagreed. The team did not divide its task (was to come up with a business plan for MGI) into subtasks hence they were not able to accomplish their goal. This is evident from the case study since they were not organized and there were no determined specific outputs from each person or meeting. The team was also divided into main group and subgroups. The main group was made up of the three founding members and the other members formed the subgroups. The members did not clearly define the roles of each group hence there was no integration between the main group and the subgroups. The team was very much disorganized since there was no team leader officially appointed to define the roles of each individual, take the responsibility of decision making and evaluate the performance of the team. There were no values and norms set by the members and they did not develop a good working culture at the beginning. This caused a lot of conflicts among them as the team members were not able to communicate effectively. First of all, the team had a product that had the potential to do very well in the market. They had an idea of what they wanted to sell.

The Adoration of The Shepherds by Hugo Van Der Goes Essay

The Adoration of The Shepherds by Hugo Van Der Goes - Essay Example One shepherd is happy to see the child and pious, the second one is just curious while the third one has some sort of suspicion or confusion regarding the whole incident (Van Der Goes). In this way, and also reflected in the dressing the shepherds in very shepherd-like clothes, the painter has tried to make his painting as close to reality as possible (Van Der Goes). The appearances of these three shepherds are summarized by Kleiner as â€Å"lined faces, work-worn hands and uncouth dress and (a) manner (that) seem immediately familiar† (408). The sheaf of wheat on the floor is another nuance added to the painting to have a realistic effect. The presence of the two cows in the picture has also reinforced the realistic tradition of this picture. Altogether, the picture can said to be anchored in realism and drawing resources also from emotionalism and symbolism to enrich that realism or to add a new divine dimension to that. The minute detailing in the depiction of drapery, the flowers, and the animals are another dimension of the realism inherent to this painting. The expressions of the people present in the scene, including that of the Virgin, attribute a high degree of emotionalism to the painting. Mary’s face is full of sorrow as if she is aware of the agonies that future has in store for this child (Van Der Goes). She is looking at the child with great pity. And the angels also have a similar kind of expression (Van Der Goes). The emaciated appearance of the child adds to the pathos of the scene. Even one cow in the cowshed is looking at the child with great sadness. Thus there is the presence of a divine foresight in the scene; a premonition of kind (Kleiner, 408). On the contrary, the shepherds are showing more mundane emotions and are balancing the sadness of the scene with a matter of fact presence (Van Der Goes). Also it can be seen that in this painting, emotionalism is used in a complementary manner to add on to realism. This is a technique which is counted as very effective, as emotions always add intensity to the realness o f the situation. Many symbolic elements are also present in this painting. The blue colored dress that Mary is wearing is suggestive of a great expanse of sadness that surrounds the story of Jesus. Blue can also be seen as a color of compassion and repentance. It is the color of eternal peace that can only be achieved through salvation. In this way, Mary of this painting has personified the essence of the message of Jesus Christ. Here it can be seen that emotionalism and symbolism have a mutually supplementing relationship. Depiction of the child lying on the ground rather than in a crib, with a golden aureole surrounding him, is symbolic of two things- his ability to walk among the downtrodden, and his divinity (Van Der Goes). The sheaf of wheat on the floor has been interpreted by art critics as symbolic of Bethlehem (Kleiner, 408). This is so because, the meaning of the word, Bethlehem is ‘house of bread’, in Hebrew (Kleiner, 408). From common knowledge, it can be as sumed that the orange lilies offered to the child are symbolic of passion and the white irises of purity. In religious terms, the purple irises as well as the columbine stalks have been considered as representative of the seven sorrows of the virgin (Kleiner, 408). The fifteen angels seen together inside this painting along with the two supporting paintings of Portinari altarpiece, have been conside

External Forces, Brand Strategy and Strategic Position Essay

External Forces, Brand Strategy and Strategic Position - Essay Example In present business environment, the competition had been likened to the battle zone where business rivals throw every manner of jibes to outdo another. It is normally said that the person who arrives first in the battle zone awaits opponents with much ease, and the one who comes later into the battle zone is often weary. It is on this backdrop that the business operations of Scribe Group often enter the market that is dominated by the big boys and competes on the complacency of other companies to win their share of the market and build their brand. To go out for war metaphorically requires strategy, and strategy in simple connotative term implies tactics that have been inculcated to outdo the opponent. The firm faces a number of external challenges myriad with internal dynamics. In understanding the Scribe Group’s external forces, the Porters Five Forces Model provides a sufficient mechanism for the analysis. The model recognizes and evaluates five competitive forces that continually bombard and shape companies to allocate their industry’s level of competitiveness and hence understand the development of their strategies (Griffin, 2013). In the paragraphs that will ensue, this paper shall apply the Five-Forces Model for the Scribe Group. First, Barriers to Entry, which is high, the airline industry is synonymous with a high fixed cost required for business development. The Selling and administrative costs can be high within the industry, given the fact that Scribe Group enters into a market where there are already established names especially the advertising costs. The report shows that the combined pretax profit realized from rail and airlines in 2013 and 2014 are 90 and 112 respectively against a huge turnover in the same period of  £980 and  £1101 respectively. The huge difference in turnover and profit is the result of even a comparable larger selling and administrative costs.